Are Women Over 40 Invisible?

This is something that has been on my mind for some time. It seems like brands, especially makeup and skincare brands are mainly focused on people in their 20s and early 30s. Women over 40 might as well not exist. 

This includes subscription boxes and services like Influenster. It’s frustrating to see people posting about all the Voxboxes they get, Voxboxes with products I use or would like to use, and to never get offered any myself. Do companies think women over 40 don’t wear makeup or fragrance? Do they think we don’t go anywhere or have money to spend? Do services like Ipsy think people over 40 only want neutral makeup or just skincare? I put my age in my Ipsy profile as you get than I am so I could get more fun makeup and less anti- aging skincare. I still get offered neutral eyeshadow and nude lipsticks. I want color. (And I see color available a lot, just not offered to me.)

It also would be nice if they wouldn’t focus just on Gen Z and those slightly older than that. An occasional Icon Box or collaboration that focused on Millennials or Gen X would be lovely.

I also wonder if brands ever think about working with people who have less than 1000 followers on social media. Just because someone doesn’t have a large following yet doesn’t mean they don’t have influence. I’m not talking about a lot of free products either. That would be nice eventually but I’d be happy with an affiliate code and the chance to earn products for sales I bring to the brand.  This is especially true for brands I purchase regularly and am loyal to.

I’m not sure how this can be changed but I know it needs to. People of all ages should be celebrated and valued.  They should be seen and catered to sometimes.

Here I am in glorious color. I am wearing a dress from Hellbunny, Aldo shoes, cherry necklace from Claires, and Troll doll earrings that were gifted to me. Wearing Mac Candy Yum Yum lipstick and Pat McGrath gloss in Heavy Petal.

Be a flamingo in a flock of pigeons

-Savannah Larsen